The grandparents and/or great-grandparents of the millennial generation fought in and survived through the era of the Second World War, with all the post-war effects of rations and changes in human rights and prejudice opinions, as well as the start of the massive scale globalization we are seeing today. The parents of millennials are the baby-boomers, becoming adults in the revolutionary decades of the 60s and 70s, where the changes that were planted by the generation before them started to produce the fruit of freedom, of looking for alternatives to the establishment.
Generational Differences
And today, the millennials, the generation of young adults today, are taking those fruits of freedom and liberated thinking into even newer territory; millennials don’t do things because that is how they’ve always been done. Here are 30 industries, products, and institutions, millennials are changing the face of forever.
Beer
The previous generation had a soft spot for beer, knocking ‘cold ones’ back left, right, and center, and if Budweiser or Coors had their way, millennials would be following that trend. But it seems millennials are drinking less and less beer. Is it because they are drinking less alcohol altogether?
Beer
It doesn’t seem to be the case that millennials are drinking less alcohol than previous generations, and it is difficult to identify exactly what is the cause of this generation’s lower consumption of beer is, but the industry estimates that it has lost roughly 10% of their market to other alcoholic beverages. It could be that craft cocktails have been booming since shows like Sex and the City came about, making them seem cool and sophisticated, particularly compared to the traditionally macho image presented by beer companies.
