Marriage
It’s no newsflash that millennials are less keen on ‘tying the knot’. According to a 2016 Gallup poll, only four out of ten millennials say ‘I do’. Some research suggests that the millennial generation is putting off marriage so that they can prioritize their careers, particularly as more women are able to do so than in the past, while another reason suggested is that more millennials spend their time and money traveling rather than the ‘white picket fence’ dream.
Marriage
The biggest reason really though, seems to be millennials are delaying making wedding vows until they feel financially secure, and many have more financial worries than in the past, with student loan debts, stagnant wages, insecure career paths, all part of the concerns. Religion being less central also probably contributes to this trend. It isn’t that millennials are giving up on marriage or relationships, they are just redefining them somewhat.
J.Crew
Longtime retailer, J.Crew, really seemed to be on a rollback in 2012 when they hit upon the magical combo of genuine inspired style and savvy marketing. Led by creative director Jenna Lyons, who had a great personal style that she combined with luxe materials in a creative way, gave the retailer its quirky and unique look, which immediately became the signature style of J.Crew.
J.Crew
A few years later, the once fashion hit is in a bit of a pickle. The transition of consumers from malls to online commerce has been rough for J.Crew. An increasing number of millennials are making their purchases online, and with fashion trends moving fast, just as quickly as Lyons’ highly recognizable visual is in one day, it is out the next. The trend of eco-conscious fashion is also more and more important to this generation, and even though J.Crew tried to capitalize on it, it didn’t really work for them.
