Cereal
If you were growing up in the era where there were still two Berlins, East and West, most probably you will have warm memories of beginning your mornings with a bowl of some seriously sugary cereal that would start off crunchy and get soggy halfway before the end of it. Nowadays, a large proportion of a generation are choosing other breakfast foods to begin their day with, and the billion-dollar industry is starting to notice.
Cereal
Although some research suggests other reasons too, the majority of research suggests that millennials are giving breakfast cereals the cold shoulder as they are so much more concerned and aware of healthy eating habits, and as it has been drilled into their heads continuously over so many years that breakfast is the most important meal of the day, they put more intention into having nutritious breakfasts than their parents or grandparents ever did, so it makes sense that they are replacing their sugary carb-heavy cereals for fiber- and protein-rich meals to start the day.
Gyms
Have you ever gone into a smelly sweaty gym, and think, “there must be a better way than spending my time here?!”. Well, it seems that millennials have. And as millennials do – they find what that better way is and make that a reality. The traditional gyms like New York Sports Club and Planet Fitness have seen their membership drop, while millennials are fitter and healthier than ever. So what is this health-conscious generation doing to stay fit if they are not joining the traditional gyms?
Gyms
It seems that millennials are choosing pricey boutique-style studios that offer personalized attention, over the big box atmosphere, with places like Barry’s Bootcamp and SoulCycle redefining the fitness industry. A huge amount of free fitness videos available to stream are also another trend that millennials have totally gone with. The regular gym memberships are also expensive, and if you don’t go regularly enough can seem like a waste of money, so the pay-as-you-go and á la carte studio options have become a lot more attractive.
